Digital Business Models Blog

Eleven weeks of thought-provoking digital content, collaborative work, and numerous discussions later and my MSc Digital Business Models module has come to an end. Although I by no means see myself a skeptic of the enviable and continuous digital transformation occurring in the marketplace, completing this module, however, has helped minimize the my impression ofContinue reading “BEMM129 in reflection”

Has the combination of premeasured fresh ingredients, digitally customizable menu options, and home-delivery cracked the code of providing history´s most time-deprived generation with the ‘luxury’ of enjoying a homecooked meal? Yes, it would seem so! Does this scenario sound familiar; You’re really craving a healthy homecooked meal, but your busy schedule just doesn’t seem toContinue reading “The secret ingredient – the hybrid business model of HelloFresh”

How dependent, as humans, have we become on the Internet? Have 21st century consumers grown so accustomed to digital automation and efficiency that we are willing to make one of life’s most important purchases, a home, without the intervention of a professional real estate agent?   A recently completed Futurelearn MOOC course ‘Building your Career in Tomorrow’sContinue reading “The real estate agent:version 2.0”