Hello! My name is Olivia. I am a Danish student originally from Copenhagen, Denmark, studying MSc Marketing at the University of Exeter. I completed the first two years of my BA in Marketing Management at Copenhagen Business Academy before moving to London to complete my final year of studying at the University of Greenwich.
Over the course of the next 11 weeks this blog will be dedicated to discussing and evaluating topics posed in the module of Digital Business Models. I have chosen to study this module based on my interest in further developing my understanding of the our current contemporary environment, one increasingly dominated by technology and digital businesses. Additionally, in undertaking this module I also hope to gain a better insight into the challenges and opportunities a future with changing employment requirements entails, and what this will mean not only for me as an aspiring 21st century marketer but also for the global environment as a whole.
Once again welcome to the O! So digital blog and please feel free to leave a comment.
O! So digital 